Rapid evolution in the
    medical industry in light
    of COVID-19 has accelerated
    global equipment demand.

    Medical equipment, devices and technology are moving at a pace never seen before. Innovating through the need of better managing health crisis such as the ongoing COVID-19 pandemic, equipment suppliers need to innovate constantly in order to stay ahead and achieve growth and profitability.

    A number of different strategies may need to be deployed in order to achieve and sustain growth as the market is shifting in a very dynamic way. These may include innovation strategy, market entry strategy or pivoting in a unique and special way.

    The Strategy

    Play into Market Strengths

    The demand is there, it is just yet to be found.

    Every market has distinct statistics and very different focal points. We help organisations that are scaling into Asia-Pacific and Middle-Eastern markets by playing to the strengths of the market and filling demand, often to a pre-existing problem. Where no existing demand can be identified after an in-depth market assessment, we shift our focus towards creating demand for the right-fit market that does not yet know its own requirements.

    Ready? Find out how we can help.

    It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
    Charles Darwin
    For the first time really we’re discovering physicians are expressing much more openness and willingness to consider information about their patients coming from DIY devices.
    Ceci Connolly
    PWC - Health Research Institute