Every country and environment has different preferences, cuisines and cultural celebrations. Understanding of the above is pivotal in being able to effectively target the right areas of the food industry and chain. We aim to work along-side organisations in helping them understand the needs and preferences of Asia-Pacific and Middle-Eastern environments, as well as applying our in-depth knowledge of these markets into formulating an effective strategy for the given environment.
will play a big part
in our everyday lives
as population grows.
Food is an essential item that affects the global population. Functional foods, nutraceuticals, medical foods, food traceability and specialised vegetable proteins / synthetic meat can all be classified as FoodTech and the future of food.
Regulatory restrictions and a lack of cultural understanding in some markets and environments pose barriers to some great food technology companies in exploring and succeeding in the said geographical locations. Cultural habits and how food is perceived and utilised will dictate what will ultimately work in each given market.
Importance of the Right Market
How cultural habits can play a big part.