Sustainability

Why it actually matters.

Can we sustain the growing demands of an ever-expanding population? Do we have enough fertile land to manage the overload or do we need to look deeper into technology to supply the answers to these questions?

Sustainability has been lagging in some areas and unpredictable elsewhere. Whilst we have a relatively clear objective and recognition for areas that need to change, moving forward we need to see a more responsive, corporate prioritisation into sustainability endeavours and areas it impacts.

An important factor to consider is the measurability and sustainability reporting, which is maturing with the introduction of Global Reporting Initiative's (GRI) as a global standard from 2016. Increasingly common investors' agendas seeking environmental and social impacts of companies will further raise the profile of sustainability which it deserves moving forward.


What to Expect Moving Forward

And what you should be prepared for.

Moving from discussion to action, the below are what we are increasingly likely to see from multi-national corporations and endeavours at prioritising sustainability into their businesses:
  • Breaking Silos - corporations will prioritise to increase integration of sustainability across all its respective departments.
  • Alliances and Collaboration - geared with a common goal of solving an extremely complex problem with a limited amount of time, why not form an alliance and drive whole-scale change?
  • Generation Z - are looking to work and purchase from a company with positive effects on society, which will in-turn drive the importance of these values for corporates.
  • Technology - will play a big part in sustainability on both ends of the scale. Those that are conscious will drive for sustainable implementations, whilst it is just as easy to waste valuable resources.